EVALUATE YOUR INVENTORY My apologies for writing this Part 3 a little late. With different states opening up and demand going up, step by step, I have been a little caught up organising the business. Part 3, talks about inventory. We all know that in the retail business, businesses who can handle their inventory very well are the ones making good money. In these COVID times, inventory evaluation and management is even more important. Yes, your stores have been closed for 2-3 months depending on which state you are in, and hence the already bought inventory is in your back...

PART 1 UNDERSTANDING YOUR CUSTOMERS   You must already know this, that understanding your customers has been an important part of business. More so, in these post covid times it is going to be doubly important to understand your customer and know what they are looking for. There are definitely people itching to shop and spend their money  and there are also people who are facing hardships and want to save money. Your business needs to see the reality and take steps to adapt and serve both customers. For example if your customer is focused on saving instead of spending money,...

Things have slowly started to change. A lot more businesses are beginning to open up with social distancing measures in mind, including restaurants with outdoor seating, salons and retail stores. We have all been anticipating the economy to reopen and I strongly believe that reopening of retail stores emphasises the return to normalcy. As the CEO of my brand, I am expecting retail sales to pick up. A majority of people were stuck at home and nowhere to go, and as we start edging towards normalcy, I feel more and more people will be inclined to shop, whether to shop...

Summer Dreams The sun is out and shining, the waves are crashing on the sand, and all your family and friends are chilling on the beach! Yes, Summer is here. At Maude, we have curated a Summer Dream collection with some super lightweight tees and woven embroidered tunics. We are planning to add styles every week. Our Talia Tee, with the eyelets has been shipping out every day. We have limited stocks left!  Launching Media Packs Social Media has been playing a very important role in both in-store as well as online retail for a while now. During this lockdown all of us...

Hello Everyone,  Today, I want to tell you a short story about my connection with websites. I started my career as a software engineer in the 90s and loved building websites. It was my passion. Getting into the fashion business was a means of following the passion of e-commerce. Somehow, it got lost on the way. This lockdown has helped me rethink the power of the internet and how I could help bringing our beautiful Maude Vivante collections to your door step through our wholesale website. I built this website during the lockdown, and it is now open for business!...